The Complete Guide to the Hermès 24/24

The 24/24 Story

The Hermès 24/24 debuted in Pre-Fall 2018 as something of an experiment: what if Hermès created a bag that combined the elegance of their structured classics with the ease of a modern shoulder bag? The result was a "fusion" of the Birkin and Kelly — borrowing elements from both while carving its own identity.

Design Philosophy

According to Hermès, the 24/24 draws inspiration from menswear tailoring. The hidden back pocket is modeled after the interior pockets of fine suit jackets — a practical detail hidden in plain sight. The bag's name captures its intended use case: a bag you can carry 24 hours a day, from office to evening.

Evolution of the Line

• 2018: The 24/24 launches in two sizes — 29 and 35 — with dual leather construction (Togo body, Swift flap).
• 2022: Hermès introduces the Mini 24/24 (size 21) with a longer adjustable canvas strap, enabling crossbody wear. It becomes immediately popular.
• 2026: U.S. listings include the 21 in Evercolor/Swift, Togo/Swift and Volupto/Swift, and the 29 in Togo/Swift.
• September 2026: The hand-carry 35 appears in UK listings in Togo/Swift and H Viking canvas/Swift.

Design & Features

The 24/24 occupies a unique space in the Hermès lineup: structured enough to look refined, soft enough for casual appeal. Its distinctive trapezoidal shape features a reinforced base with a relaxed, supple upper body — what many describe as a "semi-slouchy" silhouette.

Hardware

The 24/24 deliberately minimizes visible hardware. There's no padlock, no clochette, no dangling straps — just the centered turn-lock on the flap. This gives it a cleaner, more modern aesthetic than the Kelly. Hardware comes in palladium (silver-tone) or gold-plated, depending on the color palette.

Sizes & Dimensions

The 24/24 comes in three sizes with different carry options. The 21 and 29 appeared in U.S. listings in September 2026, and the hand-carry 35 appeared in UK listings that month.

Mini 24/24 (Size 21)

The Mini is the newest and most versatile size. Its adjustable canvas strap can be worn crossbody, doubled for a shorter drop, or even configured as a belt bag. Fits a phone, small wallet, keys, and lipstick — similar capacity to a Mini Lindy.

24/24 Size 29

The "standard" size, comparable to a Birkin 30 or Kelly 28 in general volume. Fits a long wallet, smartphone, keys, makeup pouch, and even a tablet (iPad Air fits snugly). The leather strap is shoulder-length only — too short for crossbody on most people. Notable: this size is quite tall (27 cm) relative to its width.

24/24 Size 35

The 35 is the largest size and has no shoulder strap, so you carry its full weight by hand. It still appears on hermes.com: a UK Togo/Swift listing was seen September 9, 2026, and a canvas/Swift version September 25. Preowned examples are also available.

What Fits Inside (Size 29)

Materials & Leathers

The 24/24 pairs leathers with different textures: a grained body and a smoother flap and trim. In 2026 U.S. listings, the 21 appeared in Evercolor/Swift, Togo/Swift and Volupto/Swift, while the 29 appeared in Togo/Swift.

Common Combinations

• Togo + Swift: Togo gives the body a pebbled texture; Swift gives the flap a smooth finish. Used on both the 21 and 29 in 2026 U.S. listings.
• Clemence + Sombrero: Used on early models. Very relaxed, slouchy appearance.
• Evercolor + Swift: Common on Mini 21. Slightly more structured than Clemence.

Exotic Editions (Touch)

Touch versions pair a calfskin body with exotic leather accents. An available U.S. Fashionphile Togo/matte alligator/Swift 29 asked $12,490 on October 6, 2026; its listing was last updated September 18. Compare Touch examples separately from all-calfskin bags.

Colors & Hardware

The 24/24 is available in a wide range of Hermès colors. Classic neutrals (Noir, Gold, Etoupe) are most common, but seasonal colors and bi-color combinations are regularly released. Hardware is either gold-plated (with warm tones) or palladium (with cool tones).

Pricing Guide

Hermès Retail Prices

September 2026 U.S. Hermès listings priced the Mini 21 in Evercolor/Swift at $11,100 and the 29 in Togo/Swift at $12,200, before sales tax. Strap and leather variants cost more, as shown below. Prices are dated listing examples; stock varies by color. You can set up restock alerts for online availability.

Other markets: the 29 in Togo/Swift was £8,230 in a UK listing seen September 16, 2026, and S$16,800 in Singapore on February 16, 2026. The 35 in Togo/Swift was £8,760 in the UK on September 9, 2026. No 2026 U.S. listing for the 35 was found, so the UK price is the dated retail reference for that size.

Resale Market Prices

On October 6, 2026, 26 available U.S. Fashionphile and Rebag standard-leather listings with explicit sizes had the asking prices below. All were marked Excellent or Very Good, with their listings last updated in September or October 2026. The 21 and 29 asks were below the September U.S. retail prices. These figures describe asking prices, and do not establish what bags sold for or what sellers received after fees.

Practical Ownership

Carry Options

• Hand Carry: All sizes have a top handle for hand-carry. The short drop means you hold it like a briefcase, not on your arm crook.
• Shoulder Carry: The 29 and 21 include straps for shoulder wear. The bag hangs at hip level for most women.
• Crossbody: Only the Mini 21 works crossbody thanks to its longer adjustable canvas strap. The 29's leather strap is too short.

Ease of Access

The single twist-lock is a major advantage over the Kelly. No belt straps to thread — just twist and open. However, when the bag isn't full, the soft body can sag away from the flap, making alignment slightly fiddly. The external back pocket is perfect for quick-grab items like your phone or transit card.

Weight & Comfort

The 24/24-29 weighs about 2.1 lbs empty — heavier than you might expect. This comes from the all-leather construction and substantial turn-lock plate. Loaded with everyday items, it can exceed 3 lbs. The 29's thin leather strap can dig into shoulders over extended wear. For all-day comfort, the Mini 21 with its wider canvas strap is the better choice.

Common Wear Points

• Corners: No protective feet means bottom corners can scuff on rough surfaces. Consider where you set it down.
• Flap scratches: Swift leather flaps can show fingernail marks from opening. Handle with care.
• Sagging: When not full, the bag will slouch and lose shape. Stuff with tissue when storing.
• Handle darkening: Light-colored handles may darken from hand oils over time.

Care & Storage

Store the 24/24 stuffed with acid-free tissue to maintain shape, especially under the flap. Keep in its dust bag away from direct sunlight. The Togo body handles everyday use well, but the Swift flap should be protected from rain and scratches. Condition the leather annually or send to Hermès Spa for professional care.

How the 24/24 Compares

24/24 vs. Kelly

This is the comparison most shoppers make, since the 24/24 is often called a "casual Kelly." Both are flap bags with turn-locks, but they serve different purposes.

The 24/24 suits everyday use if you want easier access and a soft shape. The Kelly has belt straps to fasten and a more formal appearance; Sellier versions hold their shape more firmly.

24/24 vs. Birkin

While less directly comparable, some consider the 24/24-35 as a Birkin alternative for its similar capacity. Key differences: the Birkin is an open-top tote with two handles; the 24/24 is a flap bag with a single handle. The Birkin is more formal and highly sought-after; the 24/24 is accessible and casual.

24/24 vs. Louis Vuitton Capucines

Both are luxury top-handle flap bags meant for day-to-night use, but with different aesthetics:

The Capucines has a firmer shape and a divided interior. The 24/24 has a softer body and an exterior back pocket, which is useful when you want to reach a phone or transit card without opening the flap.