About Chiara ferragni
Chiara Ferragni, launched in 2013 by its eponymous founder, began as a fashion yet pop shoe brand. Ferragni, serving as the Muse, Creative Director, and CEO, has guided the brand to evolve from its initial focus on shoes to include a diverse range of products including handbags, garments, and accessories.
The brand's first handbag designs were distinguished by their unique blend of fashion-forward design and pop culture influence. These bags quickly became notable for their distinctive style, combining practicality with a playful edge that reflects Ferragni's personal aesthetic.
At its core, Chiara Ferragni is a brand about sharing, happiness, and positive values. This philosophy extends to its handbag designs, which are crafted to embody a sense of joy and empowerment, catering to a modern, dynamic, and international clientele.
Over the years, the styles of Chiara Ferragni's handbags have evolved, maintaining the brand's signature playful and fashion-forward aesthetic while adapting to changing fashion trends and customer preferences. This evolution is evident in the diverse range of designs and materials used in their collections.
Among the brand's iconic products is the renowned eye logo, which has become a symbol of the brand's identity. This emblem is featured prominently on many of its handbags, making them instantly recognizable and highly sought after in the fashion world.
Chiara Ferragni began global expansion in 2016 with pop-up stores in fashion capitals like Paris, Florence, Cologne, Taiwan, and London. By July 2017, the brand had established flagship stores in major cities including Milan, Paris, Shanghai, and Hong Kong, marking its significant international presence.