About Fendi
Founded in Rome in 1925 by Adele and Edoardo Fendi, the brand started as a small leather and fur shop. Their commitment to quality and craftsmanship quickly established Fendi as a luxury fashion house.
Karl Lagerfeld joined Fendi as Creative Director in 1965, revolutionizing the brand with his creative genius. He introduced the iconic 'Double F' logo, symbolizing Fendi's luxury and sophistication.
Fendi's Baguette bag, introduced in 1997, became a cultural phenomenon. Its petite shape and luxurious materials made it a must-have among celebrities and fashion enthusiasts.
Fendi's strategic global expansion and brand positioning have been critical to its growth. By 2018, Fendi crossed the 1 billion euro mark in annual sales, with a presence in 215 stores worldwide.
Collaborations have been vital to Fendi's success. Partnerships with artists and designers have led to unique, limited-edition collections, reinforcing Fendi's position as a leader in luxury fashion.
Fendi's commitment to sustainability and social responsibility includes initiatives like the Fendi for Fountains project, where they contributed to the restoration of Rome's historic Trevi Fountain.