About Jamin puech
Jamin Puech was founded in Paris in 1998 by husband and wife duo Jamin and Puech. Both worked in fashion, with Jamin training under famed designer Sonia Rykiel. The brand embodies their vision for carefree, lively pieces that feel both imaginative and luxe.
Early bag designs combined vibrant patchwork leathers with braided handles and pompoms. This artisanal flair resonated in the market, striking a chord between pragmatism and whimsy. The brand pioneered bags with interchangeable straps and pockets to enable versatile styling.
Central to the house's DNA is a spirit of joie de vivre - bags brim with bold hues, mismatched patterns, and playful motifs. Design hallmarks include handcrafted wooden handles, removable ornamental charms, and customized vintage brooches sourced from French flea markets.
The JAM, launched in 2006, remains an iconic silhouette. Its slouchy shape punctuated with a brooch and the signature braided handle encapsulates the brand's insouciant yet luxe aesthetic. Other beloved lines include the rock n' roll inspired Jukebox and the top-handled Song bag.
In 2008, the brand opened its first standalone boutique in Paris' Le Marais, reflecting its positioning at the intersection of fashion and art. Collaborations followed with brands like Ladurée and Colette. The success of these artistic partnerships cemented Jamin Puech's reputation as a creative tour de force.
Today the brand enjoys growing acclaim worldwide, recently opening boutiques in Seoul and Tokyo. But its quirky soul remains firmly rooted in Parisian ateliers. Bold leathers shaped by master artisans continue to encapsulate the founders' vision: bags as a canvas for self-expression.