Longchamp was founded in Paris in 1948 by Jean Cassegrain, who was inspired to start the leather goods company after World War II disrupted traditional French luxury businesses. The name Longchamp was selected as an ode to the famous Parisian horse racing track.
Longchamp's first major handbag was the Roseau, introduced in 1949. Made of braided leather, it embodied the craftsmanship and attention to detail that would become signatures of the brand. The bucket-shaped design was also quite practical, foreshadowing the functional spirit Longchamp would be known for.
Central to Longchamp's enduring vision is the idea of bringing French luxury to a broader audience. By combining Parisian style with accessibility, Longchamp has pioneered an approach melding aspirational design with real-life affordability and versatility.
Without a doubt Longchamp's most iconic bag is Le Pliage, first introduced in 1993. Made of durable nylon with leather accents, Le Pliage folds up for easy carrying. Its simplicity, practicality and bold colors made it a hit. It has been endlessly reimagined in sizes, fabrics and patterns while retaining its signature shape.
Longchamp has partnered with a range of contemporary artists and designers over the years for limited edition collections. Collaborators have included Mary Katrantzou, Jeremy Scott and Sarah Morris, whose creative visions expand Longchamp's aesthetic.
Influencers and stars like Kendall Jenner, Alexa Chung and Katie Holmes have carried Longchamp bags, giving the brand a fun, relevant edge. Le Pliage has proven especially popular with busy women looking for chic, lightweight carryalls.