About Roger vivier
Roger Vivier, founded in 1937 by the visionary French shoe designer of the same name, began his journey in Paris. Vivier gained fame by creating custom-made shoes for celebrities like Joséphine Baker, and is credited as the inventor of the Stiletto heel. His talent led him to design shoes for Queen Elizabeth II's coronation, marking the brand's royal connections.
The brand philosophy of Roger Vivier combines luxury with artistic ingenuity. Vivier's training at the Ecole des Beaux-Arts in Paris shaped his visionary approach, leading to innovative designs that redefined femininity in footwear and later in handbags. His collaboration with Christian Dior in the 1950s further solidified his status as a leading force in the luxury fashion industry.
Iconic to Roger Vivier are the signature strass buckle and designs like the Pilgrim clutch and the Miss Viv’ Carré shoulder bag. These products, embellished with the strass buckle, represent the perfect blend of elegance and modernity, making them timeless pieces in the fashion world.
Throughout the 20th century, Roger Vivier expanded its offerings, showcasing a flair for experimentation and innovation. Collaborations with designers like Yves Saint Laurent and Elsa Schiaparelli further enhanced its prestige, while designs favored by royalty and Hollywood stars fueled the brand's global acclaim.
Roger Vivier's legacy of innovation and elegance is maintained by successive creative directors. Under Gherardo Felloni, the brand continues to captivate with distinctive designs, impeccable craftsmanship, and artistic excellence, preserving Vivier's unique vision.
Celebrity endorsements and influencer partnerships have been pivotal in maintaining Roger Vivier's brand profile. Recent collaborations include appointing Chinese actor Deng Lun as a brand ambassador, marking the brand's efforts to connect with a wider, global audience.