Hermès 2026 Bag Price Increase: Complete Guide

Executive Summary

On January 1, 2026, Hermès began rolling out its annual price increase across global markets. Japan followed in February. We tracked 4,000+ price changes across 32 countries. The increases vary significantly by country and by model family.

Status as of June 2026: the January increase is now fully in effect in every market we follow, and the prices listed below are the current retail figures — they have held steady since the rollout, with no further mid-year increase logged across the 32 countries we track.

Birkin & Kelly Prices 2026

Birkin and Kelly bags are sold in-store only — they don't appear on hermes.com. But their retail prices change with each annual increase, and these are the prices most people are looking for. The Birkin 30 went from $13,900 to $14,900 in the US (+7.2%). The Kelly 25 Retourne went from $12,600 to $13,700 (+8.7%). Confirmed before/after prices for the US and EU are below.

US Birkin & Kelly Prices (2025 → 2026)

EU Birkin & Kelly Prices (2025 → 2026)

UK Current Prices (2026)

No UK source published before/after prices for quota bags this year. These are current 2026 GBP prices confirmed by BragMyBag.

Birkin 25 Price History (2016–2026)

The Birkin 25 cost $9,400 in 2016. It costs $13,500 today — a 44% increase over ten years. The 2024 US jump (+9.6%) was the largest single year because the US saw two increases: January and May. The 2026 increase returns to a more typical 6-7%.

US Price Changes (Complete)

The US price increase is complete with 50 bags tracked. Kelly depeches 25 leads at +11% (Epsom), Kelly Messenger at +10.4%, and Lindy 26 at +9.1%. Most bags are seeing 5-9% increases; canvas and entry-level bags are at the lower end at 1-5%.

Highest Increases (7-11%)

Mid-Range Increases (4-7%)

UK Price Changes (Most Complete Data)

The UK saw 1,100+ bag price changes starting January 1, 2026. British prices rose across the board, with an average increase of £192 per bag.

Hermès updates UK prices first, and other markets follow within weeks. The increases ranged widely — from under 2% for entry-level canvas bags to over 13% for Lindy variants.

Biggest Increases (UK)

The Lindy family dominated the top of the increase list, with every size seeing jumps of 7-13%. The Lindy II mini strap jumped £820 overnight.

Note: Price varies significantly by leather type. Swift and Barenia Faubourg leathers saw larger increases than Clemence. The Grizzly Lindy had the smallest increase at just 2.6%.

Other Popular Models (UK)

Picotin Lock 18 by Leather (UK)

Smallest Increases (UK)

Entry-level bags were largely spared. The Garden Party 30 saw the smallest increase at just 1.8%, while the In-the-Loop and Evelyne models stayed under 3%.

Canada: Highest Increases (Currency Adjustment)

Canada is seeing the highest price increases of any market — averaging around 11%, with the Lindy II mini hitting 14.7%. This is likely a currency adjustment after the Canadian dollar weakened significantly against both EUR and USD.

Canada's increases hit every bag category. While UK and EU show clear tiering (Lindy high, entry-level low), Canada raised prices across the board. Even the Herbag and Evelyne — typically the smallest increases — saw double-digit jumps.

The Evelyne 16 and Herbag Zip 31 went up 10%+ — the same bags increased just 2-4% in the UK. This isn't Hermès repricing specific models; every category was hit. Canadian buyers should purchase from other markets if traveling.

EU Markets (France, Netherlands & Others)

European markets saw moderate increases of 3-6%, in line with typical annual adjustments. France, as Hermès' home market, often sets the baseline for European pricing. Our data is partial — not all models have been tracked yet — but the pattern is consistent.

Non-residents can claim a ~12% VAT refund, which offsets most of the January increase. Buying in France or other EU countries is still cheaper than UK or US for most travelers.

France (Updated - Jan 11)

France now has comprehensive data with 35+ bag models tracked. The Lindy 26 leads at +8% (base leather), while most bags fall in the 3-6% range. Entry-level canvas bags and Evelyne remain the most accessible with 3-4% increases.

Higher Increases (5%+)

Lower Increases (3-5%)

France remains one of the most price-competitive markets for international buyers who can claim the ~12% VAT refund. The Lindy 26 at +8% is in line with UK patterns, while entry-level bags stayed under 4%.

Netherlands (Updated - Jan 11)

Dutch prices mirror French increases closely, as expected for eurozone countries. The Lindy II mini leads at +7.8%, with most bags in the 3-6% range. The Netherlands site often has more inventory visibility, making it useful for tracking availability.

Higher Increases (5%+)

Lower Increases (3-5%)

Other Markets

Beyond the major markets above, we track price changes across Asia-Pacific and the Middle East. Some markets have partial data as inventory refreshes.

Australia (Complete Data)

Australia has now fully implemented price increases with 307 price changes tracked. The pattern shows significant variation — Picotin Lock 18 hit hardest at 15.4%, followed by Lindy 26 at 14.5%, while some models like the 24/24 saw minimal 1.2% increases. The Herbag Zip cabine saw unexpectedly high 12% increases, higher than many leather bags.

Highest Increases (10%+)

Mid-Range Increases (6-9%)

Lower Increases (1-5%)

Notable: The Picotin Lock 18 saw the highest increase at 15.4% — an entry-level bag now jumping more than the Lindy. The Herbag Zip cabine — a canvas bag — saw 12% increases, higher than many full-leather bags. This suggests Hermès is adjusting prices aggressively on high-demand entry-level styles in Australia.

Singapore (New Data)

Singapore has now implemented price increases with 65+ price changes detected (44 bags). Increases range from 3% to 11%, with the Picotin Lock 18 seeing the steepest jump at 11.1%. The increases are moderate compared to Canada/Australia but higher than UK/EU.

Singapore follows the same pattern as other markets: Lindy and Picotin hit hardest, canvas bags spared. The Picotin Lock 18 at +11.1% is higher than UK/EU (+5-7%) but still below Canada (+13.3%) and Australia (+15.4%).

Korea (Complete - Jan 12)

Korea's price increase rolled out January 5, 2026 (local time), with 300+ price changes now tracked across 75 bag models. SLGs saw the biggest hits — Kelly Pocket Slim and Zipengo both over 11%. For bags, the In-The-Loop 18 jumped 10.4% and Horseback 9.6%. Entry-level bags like Evelyne and Herbag saw smaller 3-4% increases.

Highest Increases (7%+ - SLGs & Specialty Bags)

Mid-Range Increases (5-7%)

Lower Increases (3-5%)

Korea Summary: Korea's SLGs saw some of the highest increases globally — Kelly Pocket Slim at 11.1% is similar to Singapore's Picotin increase. Bag increases are moderate: Lindy at 7-8%, Picotin at 5-6%, and entry-level Evelyne/Herbag at 3-4%. The Picotin Lock 18 at +5.7% is notably lower than Australia (+15.4%) and Singapore (+11.1%).

Thailand (Limited Data)

Thailand shows only 2 bag price changes detected so far. Increases are modest — Lindy 30 at 3.5% and Picotin Lock 18 at just 1.4%. More data expected as inventory refreshes.

Japan (Complete - February 2026)

Japan's 2026 increase rolled out in February, as expected — the same timing as 2025. We tracked 601 price changes averaging +7.5%. The biggest jumps were on Lindy and 24/24 bags: Lindy 30 +9.9%, Lindy 26 +9.2%, and 24/24-29 a full +14.2%. Entry-level bags like Garden Party and Herbag came in around 5%.

United Arab Emirates (Complete - Jan 6-7)

The UAE price increase has rolled out with 10+ price changes detected. Increases range from 4-12%, with the Lindy 30 seeing the highest jump at +12.3%. Entry-level bags like Herbag and Evelyne are in the 7-8% range — higher than UK/EU but below Canada.

UAE Note: The Lindy 30 at +12.3% is one of the highest Lindy increases globally. The Picotin Lock 18 at +10% is similar to Singapore (+11.1%) and notably higher than UK (+6.7%). UAE canvas bags like Herbag and Garden Party are seeing 7-8% increases — much higher than UK's 2-3% for the same models.

Hong Kong (Complete - Jan 7-8)

Hong Kong's price increase is now complete with 40+ distinct items tracked. Increases range from 3-12%, with the Lindy II mini strap seeing the highest jump at +11.8%. Most bags are in the 3-5% range, making Hong Kong one of the more moderate markets — except for Lindy.

Highest Increases (Lindy & Picotin now tracked)

Note: The Lindy II mini strap at +11.8% is one of the highest Lindy increases globally. Picotin increases of 5-5.3% are notably lower than Australia (+15.4%) and Singapore (+11.1%). Entry-level bags like Herbag and Evelyne saw modest 2.8-3% increases.

Price Increases by Model Family

The increases are not uniform across models. High-demand bags saw the largest increases; entry-level bags saw the smallest.

Tier 1: Lindy (Highest Increases)

The Lindy family was hit hardest, with increases ranging from 7.8% to 13% in the UK. The Mini Lindy variants saw the largest jumps.

• UK: 7.8% - 13.0% across all Lindy sizes
• Canada: Up to 14.7% (Lindy II mini)
• Australia: Up to 14.5% (Lindy 26)
• Hong Kong: Lindy II mini strap +11.8%, Lindy 26 +7.5%
• Most impacted: Lindy II mini (+14.7% Canada)

Tier 2: Picotin (Medium-High)

The Picotin saw consistent 5-7% increases across variants. The Picotin is one of the cheaper Hermès bags — the Lock 18 is now $3,975 in the US.

• UK: 5.1% - 6.7%
• Canada: 13.3% (significantly higher)
• Hong Kong: 5.0% - 5.3% (moderate)

Tier 3: Roulis, Bolide, Jypsiere (Medium)

These bags saw 5-6% increases. The Roulis mini is now priced close to the Constance.

Tier 4: Evelyne, Herbag, Garden Party (Lowest)

Entry-level and canvas bags saw the smallest increases at 1.8-4.5%.

• Garden Party 30: +1.8% (smallest increase)
• Neo Garden 23: +2.0%
• In-the-Loop: +2.1-2.2%
• Evelyne III: +2.5-4.2%
• Herbag: +2.7-3.9%

What This Means for Buyers

If You're in the US

The US rollout is now complete with 50 bags tracked. The Lindy II mini increased 7.9-8.4%. Kelly depeches leads at +11%, with most bags in the 5-8% range. The Neo Garden saw the smallest increase at 1.4%.

If You're Considering Canada

Canadian prices are now higher than the US or EU. If you were planning to buy in Canada, reconsider.

If You Want a Lindy

The Lindy saw the largest increases. Prices are now 8-15% higher depending on your market. The Mini Lindy is approaching $10,000 in most markets.

If You Want an Entry-Level Bag

Evelyne, Herbag, and Garden Party saw minimal increases — 2-4%. These are still the cheapest bags Hermès sells online.