Yes. Goyard's Japanese starting prices run about 8% below its US starting prices at ¥159.88 per dollar. Japan's price already includes 10% consumption tax, while the US price does not include sales tax, so the difference at checkout is wider than 8%. Eligible visitors may save more through Japan's tax-free system.
The exchange rate is the Tokyo rate on September 1, 2026: ¥159.88 per US dollar. Currency moves can raise or erase part of the saving. The yen amounts and dollar conversions both reflect September 1 rates and prices.
For US, Paris, and resale prices, use the main Goyard price list. This page covers Japan and the cost of buying there instead of in the US.
Goyard Japan Price List 2026
These are the Japanese prices available on September 1, 2026. Each yen amount includes 10% consumption tax. Dollar equivalents are rounded to the nearest dollar at ¥159.88 per US dollar; they are not separate US prices. “With initials” means one initials element, without stripes.
Bags
The Saint Louis PM starts at ¥288,200, about $1,803. The GM costs ¥29,700 more, and initials add the same ¥30,800 to either size. The “croc” in the Saint Louis web address refers to the Croc Universel leather fastener, not crocodile leather or a special edition.
- Starting price
- ¥247,500 (about $1,548)
- Price with initials
- ¥278,300 (about $1,741)
- Starting price
- ¥288,200 (about $1,803)
- Price with initials
- ¥319,000 (about $1,995)
- Starting price
- ¥317,900 (about $1,988)
- Price with initials
- ¥348,700 (about $2,181)
Clutches and Pouches
The smallest piece in this group is the Sénat Nano Key Pouch at ¥82,500. At the other end, the Jouvence GM starts at ¥237,600. Initials add ¥18,700 to the Sénat Mini, PM, MM, and Nano and to the Vendôme and Jouvence PM; some larger pieces carry the ¥30,800 charge shown in the table.
- Starting price
- ¥82,500 (about $516)
- Price with initials
- ¥101,200 (about $633)
- Starting price
- ¥86,900 (about $544)
- Price with initials
- ¥105,600 (about $660)
- Starting price
- ¥118,800 (about $743)
- Price with initials
- ¥137,500 (about $860)
- Starting price
- ¥128,700 (about $805)
- Price with initials
- ¥147,400 (about $922)
- Starting price
- ¥160,600 (about $1,005)
- Price with initials
- ¥191,400 (about $1,197)
- Starting price
- ¥179,300 (about $1,121)
- Price with initials
- ¥198,000 (about $1,238)
- Starting price
- ¥191,400 (about $1,197)
- Price with initials
- ¥222,200 (about $1,390)
- Starting price
- ¥193,600 (about $1,211)
- Price with initials
- ¥224,400 (about $1,404)
- Starting price
- ¥217,800 (about $1,362)
- Price with initials
- ¥248,600 (about $1,555)
- Starting price
- ¥217,800 (about $1,362)
- Price with initials
- ¥236,500 (about $1,479)
- Starting price
- ¥237,600 (about $1,486)
- Price with initials
- ¥268,400 (about $1,679)
Wallets
Wallet starting prices run from ¥117,700 for the Matignon Mini Coin Purse to ¥308,000 for the Chypre Pouch Wallet. Most add ¥18,700 for initials. The Chypre adds ¥30,800.
- Starting price
- ¥117,700 (about $736)
- Price with initials
- ¥136,400 (about $853)
- Starting price
- ¥122,100 (about $764)
- Price with initials
- ¥140,800 (about $881)
- Starting price
- ¥154,000 (about $963)
- Price with initials
- ¥172,700 (about $1,080)
- Starting price
- ¥154,000 (about $963)
- Price with initials
- ¥172,700 (about $1,080)
- Starting price
- ¥157,300 (about $984)
- Price with initials
- ¥176,000 (about $1,101)
- Starting price
- ¥158,400 (about $991)
- Price with initials
- ¥177,100 (about $1,108)
- Starting price
- ¥169,400 (about $1,060)
- Price with initials
- ¥188,100 (about $1,177)
- Starting price
- ¥179,300 (about $1,121)
- Price with initials
- ¥198,000 (about $1,238)
- Starting price
- ¥195,800 (about $1,225)
- Price with initials
- ¥214,500 (about $1,342)
- Starting price
- ¥213,400 (about $1,335)
- Price with initials
- ¥232,100 (about $1,452)
- Starting price
- ¥223,300 (about $1,397)
- Price with initials
- ¥242,000 (about $1,514)
- Starting price
- ¥268,400 (about $1,679)
- Price with initials
- ¥287,100 (about $1,796)
- Starting price
- ¥308,000 (about $1,926)
- Price with initials
- ¥338,800 (about $2,119)
Card Holders and Passport Covers
The Insert Victoire is the lowest-priced card holder at ¥63,800. Initials add ¥18,700 to every item in this group, including the Grenelle Passport Cover.
- Starting price
- ¥63,800 (about $399)
- Price with initials
- ¥82,500 (about $516)
- Starting price
- ¥69,300 (about $433)
- Price with initials
- ¥88,000 (about $550)
- Starting price
- ¥111,100 (about $695)
- Price with initials
- ¥129,800 (about $812)
- Starting price
- ¥114,400 (about $716)
- Price with initials
- ¥133,100 (about $832)
- Starting price
- ¥115,500 (about $722)
- Price with initials
- ¥134,200 (about $839)
- Starting price
- ¥117,700 (about $736)
- Price with initials
- ¥136,400 (about $853)
- Starting price
- ¥127,600 (about $798)
- Price with initials
- ¥146,300 (about $915)
Personalization Costs More in Japan
The item is cheaper in Japan, but initials are not. Initials add ¥18,700 to small leather goods, about $117 at the September 1 rate, versus $110 in the US. That makes the Japanese charge about 6% higher. On a Saint Louis, ¥30,800 converts to about $193 versus $190 in the US, about 1% higher.
- Japan
- ¥18,700 (about $117)
- US
- $110
- Japan difference
- About 6% more
- Japan
- ¥30,800 (about $193)
- US
- $190
- Japan difference
- About 1% more
A personalized bag still costs less in Japan overall, but it saves less than the plain-bag comparison suggests. Stripes count as another personalization element and add a second surcharge; the tables show initials only so the comparison stays consistent.
Japan Tax-Free Shopping Rules for Visitors
Tax-free shopping applies only to eligible visitors at authorised tax-free shops. It does not apply to residents of Japan. Because the displayed price includes consumption tax, qualifying for the exemption increases the saving shown in the US comparison.
Purchases through October 31, 2026
Through October 31, 2026, an authorised tax-free shop applies the consumption-tax exemption at the register for an eligible visitor. Ask the boutique whether it participates before treating the tax-free amount as part of your budget.
Purchases from November 1, 2026
From November 1, 2026, visitors pay the tax-inclusive price first. They must obtain customs confirmation when departing Japan within 90 days of purchase. The shop or its refund provider returns the tax equivalent after customs confirms export. Customs performs the confirmation; customs does not pay the refund.
The rules and changeover date come from the Japan Tourism Agency and the National Tax Agency.
Do Online Prices Match Goyard Boutiques in Japan?
The online starting price appears to match what boutiques charge, though Goyard does not publish a guarantee. Goyard's Japanese FAQ directs customers to a boutique for prices and stock. Use the list to plan your budget, then confirm the amount and availability with the store.
A Japanese boutique buyer reported paying ¥273,900 for a plain Saint Louis PM in June 2026 and being told of a July 1 price increase to about ¥288,000. The current online starting price is ¥288,200. The close match supports parity, but Goyard has not made it a published policy.
Before You Buy Goyard in Japan
Use the yen starting price to set your budget, then convert it again at the rate your card or bank will actually give you. Confirm the boutique price, stock, tax-free participation, and personalization total before paying. A favorable exchange rate does not guarantee that your preferred model or color will be available.
Frequently Asked Questions
Sources and Method
The yen and US prices were recorded from Goyard's regional product pages on September 1, 2026. Dollar equivalents use OANDA's Tokyo rate of ¥159.88 per US dollar on the same date. Japanese displayed prices include consumption tax under the National Tax Agency's total-price rule. Tax-free rules come from the Japan Tourism Agency and National Tax Agency pages linked above.