How much is a Goyard bag in 2026? Reported US boutique prices for the core canvas totes run from $1,890 for the Saint Louis PM to $3,590 for the Anjou GM. The Saint Louis GM is $2,080, the Artois PM/MM are $2,700/$2,980, and the Anjou Mini is $2,770. Other handbags and trunks can cost more, and Goyard does not publish a complete US price list.
A plain boutique price and an online personalized starting price are not interchangeable. Goyard now sells a curated selection online, including personalized bags and small pieces, while many plain-bag pages still omit the price. The table labels reported boutique references and official online personalized starting prices separately.
2026 US Retail Prices
Reported boutique prices are pre-tax. Prices marked online personalized are current starting prices for personalized versions; they do not establish the plain-bag boutique price.
- US price reference
- $1,890 reported boutique · from $1,960 online personalized
- US price reference
- $2,080 reported boutique · from $2,170 online personalized
- US price reference
- $2,700 / $2,980 / $3,250 reported boutique
- US price reference
- $2,770 / $3,180 / $3,590 reported boutique
- US price reference
- About $2,510 for standard colors reported by 2025 buyers · $3,260 reported for 2026 seasonal colors
- US price reference
- From $2,670 online personalized
- US price reference
- From $3,110 / $3,380 online personalized
- US price reference
- From $3,310 / $3,590 online personalized
- US price reference
- Plain US price not publicly displayed
- US price reference
- Plain US price not publicly displayed
- US price reference
- Plain US price not publicly displayed
- US price reference
- Plain US price not publicly displayed
- US price reference
- From $1,460 online personalized
- US price reference
- Resale only; discontinued
One warning on other price lists you may find: several pages labeled "2026" still show the pre-increase numbers — Saint Louis PM at $1,710, Anjou Mini at $2,420. Those were the prices before May 2025. If a list shows a Saint Louis PM under $1,890, it is out of date.
Goyard also released a 2026 limited-edition multicolor Anjou Mini; its official product page showed no public price when checked.
Goyard Price Increase History
Goyard raised US prices in May 2025, and the increase was steep: the Saint Louis PM went from $1,710 to $1,890 and the GM from $1,890 to $2,080 — both up 10.5%. Across the tote lineup the increases ran 7–10%. That followed years of near-annual increases, which is why price lists from even a year earlier look wrong today.
No further publicly documented standard increase was found as of July 31, 2026. The reported $3,260 price for a 2026 seasonal Bohème applies to that variant and does not show a lineup-wide increase. Because Goyard does not publish a complete price history, confirm the current boutique price before buying.
Paris and Japan Prices: Taxes and Price References
Goyard's France site lists the personalized Saint Louis PM from €1,450. For comparison, the latest reported plain US boutique reference is $1,890 and the US online personalized version starts at $1,960. Eligible non-EU visitors may receive a VAT refund after completing the required export validation.
- France price
- From €1,450 online personalized
- France price
- From €1,600 online personalized
- France price
- €2,050 / €2,350 / €2,650
- France price
- €2,000 / €2,200 / €2,400
- France price
- €4,750 / €5,250
- France price
- €2,600 / €3,000
The Saint Louis prices are current online personalized starting prices. The others are 2025 Paris references, so confirm them before a 2026 purchase.
France VAT refund example
After a typical VAT refund, the €1,450 personalized Saint Louis PM is about 25% cheaper than the comparable US prices above. The exact saving depends on which US price you compare, the exchange rate, the refund amount, travel costs, customs duty, and any tax due at home. Eligible non-EU residents must complete the export validation before checking their luggage when leaving the EU.
Japan and Korea
Current regional online starting prices appear below. Through October 31, 2026, eligible visitors to Japan generally buy tax-free at participating stores. From November 1, 2026, visitors pay the tax-inclusive price first and claim the refund through departure procedures within 90 days of purchase.
- Personalized Saint Louis PM
- From ¥288,200
- Personalized Saint Louis PM
- From ₩2,590,000
Wallets, Card Holders, and Small Pieces
Goyard now publishes US online personalized starting prices for several wallets and small pieces. The euro figures below are 2025 Paris references.
- Price reference
- €350 Paris reference
- Price reference
- €645 Paris reference
- Price reference
- €595 / €1,125 Paris reference
- Price reference
- From $1,080 / $1,520 online personalized
- Price reference
- From $790 online personalized
- Price reference
- From $880 online personalized
- Price reference
- From $1,460 online personalized
Goyard Resale Prices: Recorded Sold Prices
The table covers nearly 6,000 completed sales we tracked over the past 12 months. The median is the midpoint for each model, and the middle-50% range shows where half of its sales fell.
- Sold-price results
- Median $2,595 · middle 50% $1,900–$3,150 · 1,676 records
- Sold-price results
- Median $2,810 · middle 50% $2,150–$3,335 · 1,066 records
- Sold-price results
- Median $2,920 · middle 50% $2,275–$3,330 · 358 records
- Sold-price results
- Median $3,035 · middle 50% $2,550–$3,550 · 382 records
- Sold-price results
- Median $3,150 · middle 50% $2,700–$3,650 · 483 records
- Sold-price results
- Median $3,220 · middle 50% $2,645–$3,665 · 173 records
- Sold-price results
- Median $2,940 · middle 50% $2,570–$3,600 · 311 records
- Sold-price results
- Median $3,000 · middle 50% $2,600–$3,305 · 273 records
- Sold-price results
- Median $2,300 · middle 50% $1,955–$2,590 · 219 records
- Sold-price results
- Median $1,750 · middle 50% $1,750–$2,310 · 114 records
- Sold-price results
- Median $4,100 · middle 50% $3,615–$4,780 · 261 records
- Sold-price results
- Median $4,680 · middle 50% $3,875–$5,535 · 118 records
- Sold-price results
- Median $3,280 · middle 50% $2,900–$3,705 · 33 records
- Sold-price results
- Median $2,250 · middle 50% $1,925–$2,650 · 75 records
- Sold-price results
- Median $3,815 · middle 50% $3,300–$4,145 · 45 records
- Sold-price results
- Median $3,415 · middle 50% $3,030–$3,935 · 40 records
- Sold-price results
- Median $1,690 · middle 50% $1,490–$1,970 · 325 records
- Sold-price results
- Median $1,345 · middle 50% $1,085–$1,705 · 27 records
The Saint Louis PM's $2,595 median sold price was above the reported $1,890 new-boutique reference during this window. Goyard has a curated online selection, but many plain bags and colors still require boutique confirmation, so resale buyers may pay more for immediate access. If a current bag is available from a boutique, compare that new price with the resale listing before buying.
Condition still moves individual sales far more than these medians suggest. Missing pouches, personalized initials, rubbed corners, and color transfer all cut the price, which is how Saint Louis PMs sold as low as $1,900 in the same year others cleared $3,150.
Model-by-Model Notes
Saint Louis, Artois, and Anjou
These are the three totes most shoppers compare first, and the price gaps map to real differences. The Saint Louis is open-top, reversible, and light — the $1,890 entry point. The Artois adds a zipper, leather corners, and a structured shape for $810 more, which is why it wins for commuting. The Anjou keeps the open shape but uses leather on the reverse side, making it heavier, dressier, and the most expensive of the three.
- Buy at retail when
- A boutique has your color — retail is $700 below the resale median
- Buy resale when
- You want a sold-out color, or find a clean bag under ~$1,900
- Buy at retail when
- You want a zip-top work tote in a current color
- Buy resale when
- A clean example sits under the $2,700 PM retail price
- Buy at retail when
- You will actually use the leather reverse side
- Buy resale when
- You want the Mini, which sells out fastest at retail
Belvédère, Cap-Vert, and Plumet
The Belvédère is a flap crossbody, the Cap-Vert is a small zip crossbody, and the Plumet is a pouch-wallet on a strap. Goyard's US online personalized versions start at $3,110/$3,380 for the Belvédère PM/MM, $2,670 for the Cap-Vert, and $1,460 for the Plumet. These are personalized starting prices, so ask the boutique for plain versions. For the Goyard mini hobo, a buyer reported $2,240 for the Mini Bohème in July 2026.
Saïgon, Rouette, Villette, and Vendôme
Saïgon is among the higher-priced handbag families covered here. The 2025 Paris references are €4,750 for the Structuré Mini and €5,250 for the PM, while Goyard does not publish a US price. The Rouette Structuré Mini and PM start at $3,310 and $3,590 online with personalization; in the sales we tracked, the Structuré Mini median was $3,280 and the soft PM median was $2,250. The 2025 Paris references for the Vendôme Mini and PM are €2,600 and €3,000.
Bohème and Fidji: Goyard Hobo Prices
Goyard hobo searches point to one of two bags. The Bohème is the current zip-top hobo with a wide fixed strap and removable pouch — boutique buyers reported about $2,510 for standard colors, $3,260 for the 2026 seasonal ones. The Fidji is its predecessor, made through the late 2000s and no longer in Goyard's lineup: resale is the only way to buy one, and its $1,345 median made it the cheapest Goyard shoulder bag in our tracked sample.
That price gap is the decision. A Fidji costs roughly half what a used Bohème does, but every example is 15+ years old, so check the corners, strap edges, and zipper before buying. A clean Bohème with its pouch included is newer and easier to compare across listings.
Retail vs Resale
Buy from a boutique when the bag is in current production and your color is in stock. In our tracked sample, classic tote medians were above the latest reported boutique references. Access is limited, and popular colors may not be available when you visit. For what Goyard sells online and how boutique ordering works, see our guide on whether you can buy Goyard online in 2026.
Buy resale when the model is discontinued, the color is gone from boutiques, or a clean bag is priced below the retail numbers above. Resale also lets you compare many colors and sizes at once, which can matter when a boutique does not have the version you want.
- Choose resale when
- The color or model is discontinued or sold out
- Choose resale when
- A clean bag is priced below the retail numbers above
- Choose resale when
- You need the bag now and will pay for immediacy
- Choose resale when
- You want to compare many colors and sizes at once
Frequently Asked Questions
How These Prices Were Compiled
Online figures are personalized starting prices from Goyard's regional sites. Plain US boutique prices come from dated buyer or specialist reports when Goyard does not publish a price, and the other euro figures are 2025 Paris references. Resale figures come from nearly 6,000 model-specific completed sales we tracked over the past 12 months. The ranges show the middle 50% of sales in that sample.
Related Goyard Guides
St. Louis Tote Guide →
PM vs GM sizing, dimensions from Goyard's product pages, resale ranges, and what fits in each size.
Bohème Hobo Guide →
The zip-top Goyard hobo: size, strap drop, retail references, and resale ranges.
Hardy PM Guide →
The structured zip-top tote: dimensions, current pricing, and how it compares with Artois.
St. Louis vs Artois vs Anjou →
Side-by-side comparison of Goyard's three core totes: zipper, structure, weight, and which to choose.