Goyard Price List 2026

Most Goyard bags cost $1,890 to $3,590 in the US. The Saint Louis PM is $1,890, the Artois PM is $2,700, and the Anjou Mini is $2,770. Structured bags like the Saïgon start around $5,000. Goyard last raised US prices in May 2025 and has not raised them again as of July 2026.

Goyard does not publish a complete price list, which is why the same tote gets quoted three different ways online. Goyard.com shows prices only for some personalized products and its small Available Online section; everything else takes a boutique visit, call, or email. The prices below come from Goyard's own site where it shows them, and from boutique purchases reported since the May 2025 increase everywhere else — each row says which.

2026 US Retail Prices

These are the current US prices as of July 2026. Boutique prices are pre-tax; Goyard.com prices are the starting prices shown on its personalization pages, which run slightly above the plain-bag boutique price. Where Goyard keeps a price fully private, the row says so rather than guessing.

One warning on other price lists you may find: several pages labeled "2026" still show the pre-increase numbers — Saint Louis PM at $1,710, Anjou Mini at $2,420. Those were the prices before May 2025. If a list shows a Saint Louis PM under $1,890, it is out of date.

Goyard Price Increase History

Goyard raised US prices in May 2025, and the increase was steep: the Saint Louis PM went from $1,710 to $1,890 and the GM from $1,890 to $2,080 — both up 10.5%. Across the tote lineup the increases ran 7–10%. That followed years of near-annual increases, which is why price lists from even a year earlier look wrong today.

As of July 2026, Goyard has not raised standard-bag prices again. The 2026 seasonal and limited-edition pieces carry higher tags — the limited-color Bohème was quoted at $3,260, for example — but those are different products, not a lineup-wide increase. If Goyard follows its recent pattern, the next increase would land in spring 2027, though the brand announces nothing in advance. Buying before a rumored increase rarely goes wrong with Goyard; prices have only moved in one direction.

Paris and Japan Prices: How Much You Save

Goyard is a French house, and France gets the best prices. A Saint Louis PM is €1,450 in Paris versus $1,890 in the US — already cheaper at recent exchange rates before the tax refund. Non-EU visitors can also reclaim most of the 20% French VAT on the way home.

The VAT refund, with real numbers

French sticker prices include 20% VAT, so the most you could theoretically get back is 16.7% of the sticker. In practice the refund operators take a cut, and most shoppers get 12–13% back. On a €1,450 Saint Louis PM that is roughly €175–€190, bringing the bag to about €1,260–€1,275 — around $1,390–$1,400 at recent exchange rates. Against the $1,890 US price, that is about $500 saved, or closer to $650 once you count the US sales tax you would have paid at home. You need to be a non-EU resident, get the tax-free form at purchase, and scan it at the airport when you leave the EU within three months.

Japan and Korea

Goyard's Japanese site lists the personalized Saint Louis PM from ¥288,200, and its Korean site lists the personalized PM from ₩2,590,000. At recent exchange rates the Japan price is close to the US price, so Japan is not the bargain for Goyard that it sometimes is for other luxury brands — the exchange rate at the time of your trip decides it. Japan does refund its 10% consumption tax to tourists at purchase, which tilts the math slightly.

Wallets, Card Holders, and Small Pieces

Small leather goods are the cheapest way into Goyardine canvas, and Goyard publishes even fewer of these prices than bag prices. The most reliable current numbers are from Paris; US boutique prices run higher after currency conversion, as with the bags.

Resale Prices: What Goyard Bags Actually Sell For

The numbers below come from resale listings we tracked across the major US resale platforms over the past 12 months — sold prices, not asking prices, across nearly 6,000 completed sales. The middle-50% column shows where half of all sales landed: a bag priced below that range is cheap for its model, and one priced above it needs a reason, like a rare color or full accessories.

The striking thing in this data: the classic totes sell used for more than they cost new. A Saint Louis PM is $1,890 at the boutique, but its median sold price on resale was $2,595. Scarcity explains most of it — Goyard has a handful of US boutiques, no regular online sales for plain bags, and colors that disappear for months — so buyers without boutique access pay for immediacy. If you live near a boutique, retail is clearly the better deal on current bags. If you don't, you are choosing between a trip and a markup.

Condition still moves individual sales far more than these medians suggest. Missing pouches, personalized initials, rubbed corners, and color transfer all cut the price, which is how Saint Louis PMs sold as low as $1,900 in the same year others cleared $3,150.

Model-by-Model Notes

Saint Louis, Artois, and Anjou

These are the three totes most shoppers compare first, and the price gaps map to real differences. The Saint Louis is open-top, reversible, and light — the $1,890 entry point. The Artois adds a zipper, leather corners, and a structured shape for $810 more, which is why it wins for commuting. The Anjou keeps the open shape but uses leather on the reverse side, making it heavier, dressier, and the most expensive of the three.

Belvédère, Cap-Vert, and Plumet

These are the hands-free options. The Belvédère is the flap crossbody, the Cap-Vert is the small zip crossbody, and the Plumet is a pouch-wallet on a strap. Goyard publishes a price only for the Plumet (from $1,460); for the other two, budget around $2,200–$2,400 for the Cap-Vert and around $3,000 for the Belvédère based on quotes and sold examples, and confirm with the boutique. If you are searching for a "Goyard mini hobo," that bag exists: a buyer reported $2,240 for the Mini Bohème in July 2026, and these smaller crossbodies are the alternatives when it is hard to find.

Saïgon, Rouette, Villette, and Vendôme

The Saïgon is Goyard's most expensive family — a structured top-handle bag whose wood-handle and leather-trimmed versions push past €5,000 in Paris, with limited editions well beyond. The Rouette splits sharply by version: the Structuré Mini sold for a median of $3,280 in our tracked sales, while the soft PM went for around $2,250. The Villette and Vendôme sit in between; Goyard publishes no US prices for either, so the Paris list (€2,600–€3,000 for the Vendôme) and sold resale examples are the best available references.

Bohème and Fidji: Goyard Hobo Prices

Goyard hobo searches point to one of two bags. The Bohème is the current zip-top hobo with a wide fixed strap and removable pouch — boutique buyers reported about $2,510 for standard colors, $3,260 for the 2026 seasonal ones. The Fidji is its predecessor, made through the late 2000s and no longer in Goyard's lineup: resale is the only way to buy one, and at a median sold price of $1,345 it is the cheapest Goyard shoulder bag on the market.

That price gap is the decision. A Fidji costs roughly half what a used Bohème does, but every example is 15+ years old, so check the corners, strap edges, and zipper before buying — canvas wear is the usual reason the cheap ones are cheap. A clean Bohème with its pouch included is the safer buy and holds its value better.

Retail vs Resale

Buy from a boutique when the bag is in current production and your color is in stock — for the classic totes, retail runs several hundred dollars below the typical resale price. The catch is access: Goyard has only a handful of US boutiques, and popular colors sell out for months. For what Goyard sells online and how boutique ordering works, see our guide on whether you can buy Goyard online in 2026.

Buy resale when the model is discontinued, the color is gone from boutiques, or a clean bag is priced below the retail numbers above. Resale also lets you compare dozens of colors at once instead of calling boutiques one by one — with Goyard's thin stock, that is often the real reason to shop there, even at a premium.