Goyard Price List 2026

How much is a Goyard bag in 2026? Reported US boutique prices for the core canvas totes run from $1,890 for the Saint Louis PM to $3,590 for the Anjou GM. The Saint Louis GM is $2,080, the Artois PM/MM are $2,700/$2,980, and the Anjou Mini is $2,770. Other handbags and trunks can cost more, and Goyard does not publish a complete US price list.

A reported boutique price and an online starting price are not interchangeable. Goyard now sells a curated selection online, including customizable bags and small pieces, while many product pages still omit the price. The table labels reported boutique references and online starting prices separately.

2026 US Retail Prices

Reported US boutique prices and online starting prices exclude sales tax. Personalization is a flat charge per painted element, not a percentage; stripes and initials cost two element charges. The table lists the verified Saint Louis initials charge separately, and an online starting price does not establish the boutique price.

One warning on other price lists you may find: several pages labeled "2026" still show the pre-increase numbers — Saint Louis PM at $1,710, Anjou Mini at $2,420. Those were the prices before May 2025. If a list shows a Saint Louis PM under $1,890, it is out of date.

Goyard also released a 2026 limited-edition multicolor Anjou Mini; its official product page showed no public price when checked.

Goyard Price Increases: 2026 Status and History

Goyard raised US prices in May 2025, and the increase was steep: the Saint Louis PM went from $1,710 to $1,890 and the GM from $1,890 to $2,080 — both up 10.5%. Across the tote lineup the increases ran 7–10%. That followed years of near-annual increases, which is why price lists from even a year earlier look wrong today.

No further publicly documented standard increase was found as of July 31, 2026. The reported $3,260 price for a 2026 seasonal Bohème applies to that variant and does not show a lineup-wide increase. Because Goyard does not publish a complete price history, confirm the current boutique price before buying.

Paris and Japan Prices: Taxes and Price References

Goyard's France site lists the Saint Louis PM from €1,450 before personalization, with initials adding €155. French displayed prices include VAT. For comparison, the latest reported plain US boutique reference is $1,890, while the US online starting price is $1,960 and initials add $190. Eligible non-EU visitors may receive a VAT refund after completing the required export validation.

The Saint Louis figures are current online starting prices before personalization. The others are 2025 Paris references, so confirm them before a 2026 purchase.

France VAT refund example

After a typical VAT refund, the €1,450 Saint Louis PM starting price is about 25% cheaper than the comparable US starting price above. The exact saving depends on the exchange rate, refund amount, travel costs, customs duty, and any tax due at home. Eligible non-EU residents must complete the export validation before checking their luggage when leaving the EU.

Goyard Japan Prices 2026

Goyard's tax-inclusive Japanese starting prices are ¥288,200 for the Saint Louis PM and ¥317,900 for the GM; initials add ¥30,800 to either size. At JPY 159.88/USD and JPY 185.59/EUR on September 1, 2026, the two starting prices are about $1,803 and $1,988, around 8% below the US online starting prices before US sales tax. See the Goyard Japan price list for current yen prices by model.

Through October 31, 2026, eligible visitors to Japan receive the consumption-tax exemption at the register in authorized tax-free shops. From November 1, visitors pay the tax-inclusive price, obtain customs confirmation when departing within 90 days of purchase, and then receive the tax-equivalent refund from the shop or its refund provider.

Wallets, Card Holders, and Small Pieces

Goyard now publishes US online starting prices for several wallets and small pieces. These prices exclude personalization. The euro figures below are 2025 Paris references.

Goyard Resale Prices: Recorded Sold Prices

The table covers nearly 6,000 completed sales we tracked in the 12 months to July 31, 2026. The median is the midpoint for each model, and the middle-50% range shows where half of its sales fell.

The Saint Louis PM's $2,595 median sold price was above the reported $1,890 new-boutique reference during this window. Goyard has a curated online selection, but many plain bags and colors still require boutique confirmation, so resale buyers may pay more for immediate access. If a current bag is available from a boutique, compare that new price with the resale listing before buying.

Condition still moves individual sales far more than these medians suggest. Missing pouches, personalized initials, rubbed corners, and color transfer all cut the price, which is how Saint Louis PMs sold as low as $1,900 in the same year others cleared $3,150.

Model-by-Model Notes

Saint Louis, Artois, and Anjou

These are the three totes most shoppers compare first, and the price gaps map to real differences. The Saint Louis is open-top, reversible, and light — the $1,890 entry point. The Artois adds a zipper, leather corners, and a structured shape for $810 more, which is why it wins for commuting. The Anjou keeps the open shape but uses leather on the reverse side, making it heavier, dressier, and the most expensive of the three; its smallest size — the Anjou Mini, which many shoppers call the Mini Anjou — is $2,770.

Belvédère, Cap-Vert, and Plumet

The Belvédère is a flap crossbody, the Cap-Vert is a small zip crossbody, and the Plumet is a pouch-wallet on a strap. Goyard's US online starting prices before personalization are $3,110/$3,380 for the Belvédère PM/MM, $2,670 for the Cap-Vert, and $1,460 for the Plumet. Ask the boutique to confirm its price for the plain version. For the Goyard mini hobo, a buyer reported $2,240 for the Mini Bohème in July 2026.

Saïgon, Rouette, Villette, and Vendôme

Saïgon is among the higher-priced handbag families covered here. The 2025 Paris references are €4,750 for the Structuré Mini and €5,250 for the PM, while Goyard does not publish a US price. The Rouette Structuré Mini and PM online starting prices before personalization are $3,310 and $3,590; in the sales we tracked, the Structuré Mini median was $3,280 and the soft PM median was $2,250. The 2025 Paris references for the Vendôme Mini and PM are €2,600 and €3,000.

Bohème and Fidji: Goyard Hobo Prices

Goyard hobo searches point to one of two bags. The Bohème is the current zip-top hobo with a wide fixed strap and removable pouch — boutique buyers reported about $2,510 for standard colors, $3,260 for the 2026 seasonal ones. The Fidji is its predecessor, made through the late 2000s and no longer in Goyard's lineup: resale is the only way to buy one, and its $1,345 median made it the cheapest Goyard shoulder bag in our tracked sample.

That price gap is the decision. A Fidji costs roughly half what a used Bohème does, but every example is 15+ years old, so check the corners, strap edges, and zipper before buying. A clean Bohème with its pouch included is newer and easier to compare across listings.

Retail vs Resale

Buy from a boutique when the bag is in current production and your color is in stock. In our tracked sample, classic tote medians were above the latest reported boutique references. Access is limited, and popular colors may not be available when you visit. For what Goyard sells online and how boutique ordering works, see our guide on whether you can buy Goyard online in 2026.

Buy resale when the model is discontinued, the color is gone from boutiques, or a clean bag is priced below the retail numbers above. Resale also lets you compare many colors and sizes at once, which can matter when a boutique does not have the version you want.