goyard

Goyard is a French luxury brand specializing in handcrafted handbags, trunks, and other leather goods. Established in 1792, it is one of the oldest leather goods manufacturers in existence.

Founded by François Goyard, the brand initially started as a box-making and packing workshop in Paris. The Goyard family business went on to gain acclaim for its high-quality craftsmanship.

In the late 19th and early 20th centuries, Goyard extended its offerings to travel trunks, similar to Louis Vuitton. By the 1990s, the brand refocused on handbags, which became its most popular product.

The signature Goyardine canvas is a key element in its designs. Made from a blend of linen, hemp, and cotton, the Goyardine canvas is known for its durability and unique, interlocking 'Y' pattern.

Celebrities like Kim Kardashian, Meghan Markle, and Pharrell Williams have been seen carrying Goyard handbags. This has further cemented the brand's status as a symbol of luxury.

Notable handbag models include the Saint Louis tote, a versatile and lightweight bag often imitated by other brands, and the Saigon, characterized by its wooden frame.

Goyard offers customization services, such as hand-painted monograms, to make each piece unique. This has been a key differentiator in a crowded luxury market.

Today, Goyard remains a symbol of high-end craftsmanship and exclusivity, with a dedicated following that appreciates the brand's history and attention to detail.