Goyard Artois Bag Guide: PM, MM, GM, Prices and Fit

Which Size to Start With

Zipper, Interior and Leather Corners

The Artois is made in France from Goyardine canvas with Chevroches calfskin handles and trim, a linen-and-cotton interior, and silver-colored palladium hardware. Its body widens toward the top. Four leather corner pieces cover the lower points that meet a desk, seat or floor, while the full zipper keeps the opening closed when you carry it.

Goyard names the bag after Robert I, Count of Artois, brother of Saint Louis, which is why it sits beside the Saint Louis in the tote range. Reports place its introduction in 2014; Goyard has not published an exact launch date or a designer.

Inside, one hanging pocket keeps small belongings separate from the main compartment. It is attached to the bag; there is no separate removable pouch, fitted organizer or long shoulder strap. The two fixed handles allow hand and shoulder carry. A small removable pouch is useful for a charger or cosmetics because most of the interior remains one open space.

PM and MM have a zip closure; GM adds two lockable sliders. The leather corners still need protection from abrasion, so avoid dragging the tote across a rough surface. The corner pieces can scuff with use, so inspect them along with the handles when assessing condition.

Artois PM vs MM vs GM: Dimensions and Weight

MM adds only 140 g to the PM’s empty weight while giving you a taller body and longer handles. GM is a much larger step: at just over a kilogram before packing, it makes sense when you need space for an overnight bag or family outing. Its handles are shorter than MM’s, so moving up to GM does not give you more clearance over a coat.

These are Goyard’s exterior measurements, shown in length × depth × height order. The tapered body is narrower at the base, and the published length is not a measurement of the usable zipper opening. A rigid laptop or organizer needs room to pass through that opening as well as room to sit inside. For an insert, use the actual interior base measurements rather than the 40, 50 or 68 cm length.

PM for daily essentials

PM suits a day out with your wallet, phone, sunglasses, keys and a compact pouch. It also makes sense for work when you carry a tablet and leave your laptop at the office. On a smaller frame, try PM first for its more compact body, then compare the shoulder fit with MM while wearing your usual coat.

MM for a laptop and work supplies

MM is the default choice for a commuter carrying a 13-inch laptop, folders and personal items. Its 25 cm handle drop leaves more room beneath your arm, and the wider body is easier to organize around a computer. The extra room is useful only if the resulting load remains comfortable on your shoulder.

GM for overnight and family travel

GM is for clothing, toiletries and the bulky extras that fill a smaller tote quickly. It is useful for a car trip or weekend away, where you carry it between short stops. At 68 cm in listed length, it also takes up considerable space beside you; compare the packed bag with your airline’s cabin-baggage dimensions before flying.

What Fits: Phones, Tablets and Laptops

A large phone, wallet, keys, passport and sunglasses case fit easily in the main compartment of all three sizes. A tablet or laptop takes up much more of the space, especially once you add a case, charger and bottle. PM is comfortable for a tablet, MM is the practical starting point for a laptop, and GM adds space for travel supplies.

A bare 13-inch MacBook Air can fit inside PM, but the fit is close enough that a padded sleeve can change the result. The 2026 13-inch Air measures 30.41 × 21.5 × 1.13 cm. For daily use, MM makes loading and retrieving it less cramped, especially when you also carry a charger and documents.

For a 14-inch MacBook Pro, start with MM and bring the sleeve you intend to use. The M4 model measures 31.26 × 22.12 × 1.55 cm; sleeve padding adds length and thickness at the corners. Place it inside, add your other belongings, and close the zipper without pulling the top tight. If the computer presses against the zipper or needs force to go in, choose a larger bag.

Bottle capacity alone tells you little about fit: a tall insulated 500 ml bottle can reach the zip while a shorter one sits below it. A folded umbrella’s handle can also catch at the opening. Keep liquids upright and contained, and choose a light, flexible organizer so its walls do not consume the space you bought the tote for.

Shoulder Comfort, Commuting and Travel

The MM’s longer handles make it the best starting point for a winter commute, but try it over the coat you actually wear. A full tote pushes its sides outward and uses more of the space beneath your arm. Lift it onto your shoulder, reach for the zipper and walk with your normal belongings inside before deciding.

The narrow handles carry the whole load on one shoulder, which is why an empty-bag try-on can give a misleading impression of comfort. Add the bag’s empty weight to your computer’s and the totals climb quickly:

These figures are before a sleeve, charger, bottle or wallet.

On public transit, the closed top keeps belongings covered and makes casual access harder. You still need to open it for a phone or ticket, so keep frequently used small items near the interior pocket. For a long walk with heavy equipment, a bag with wider straps or a backpack will spread the load more comfortably.

GM is most useful when the extra volume is filled with clothing or family supplies. Two packing pouches can separate toiletries from a change of clothes and make small items easier to retrieve from the broad compartment. Its double sliders let you open the top from either direction; leave enough space for them to travel freely when the bag is packed.

September 2026 Retail Prices and How to Buy

Budget $2,700 for PM, $2,980 for MM or $3,250 for GM, before US sales tax. These are the reported boutique prices in the September 1, 2026 update to BagUSeek’s Goyard price guide. They apply to the standard bag; get a quote for your chosen color and any personalization before paying.

The relatively small price steps make sizing up tempting, but GM’s wider body and extra empty weight are a bigger change than its price difference suggests. Buy the size you want to carry on an ordinary day. The table excludes painted initials, stripes, other artwork and limited editions.

Boutiques and online shopping

Use Goyard’s boutique locator to choose a store, then ask about your preferred size and color before making the trip. Bring your computer, sleeve and usual coat if the bag is for work. Ask for the total with tax, any personalization charge, the collection or delivery arrangements, and the return terms for that purchase.

Goyard also sells a selection of products through its online shop. Select your country and open the exact Artois size and color. When a product page directs you to contact Goyard, use that inquiry route to arrange the purchase. The Goyard online buying guide explains the wider shopping options.

Colors and painted personalization

A turquoise limited edition was offered in PM, MM and GM for 2026. For that edition or painted initials and stripes, ask for the price and delivery timing of the exact order. Confirm the size and how it carries before requesting paint, and read the personalization return terms before approving the design.

Wear, Cleaning and Storage

The lower corners, handle edges and handle attachment points deserve regular attention because they take the rubbing and pulling of daily use. Inspect the canvas where it rests against your clothing, the zipper teeth and pulls, and the lining at the base. Catching a loose stitch or peeling handle edge early gives you a chance to ask about repair before the damage spreads.

Avoid overloading the bag or repeatedly forcing the zipper around a rigid object. Keep the leather corners off rough pavement and protect the interior from uncapped pens, cosmetics and leaking bottles. A light pouch helps with small items; a heavy rigid insert adds weight before you put anything in it.

Goyard’s care instructions call for a soft lint-free cloth on the canvas and leather, using gentle passes without repeated scrubbing. Remove interior dust with a soft brush. If the tote gets wet, dab it with an absorbent cloth and let it dry away from direct heat. Avoid solvents, store-bought cleaning products and machine washing.

Store the tote lightly filled with tissue in its dust cover, away from damp, strong light and heat. Keep it out of plastic wrapping. For a stain, cracked handle finish or a sticking zipper, contact Goyard about cleaning or repair before applying a treatment yourself.

What to Check Before Buying Preowned

A preowned Artois is useful when you want a particular color or an available bag without waiting for a boutique to have it. Evaluate the condition of the individual tote and the seller’s return terms together. A flattering front photograph will not show wear underneath, an altered handle edge or a stained interior.

• Size and fit: Ask for length, base width, depth, height, handle drop and usable zipper opening, with the measuring points shown. For a work bag, request a photo or video with your laptop model inside and the zip closed.
• Corners, base and canvas: Get separate close-ups of all four leather corners, the full underside and each canvas panel. Look for scuffs, worn-through areas, persistent folds and uneven shape when the bag is empty.
• Handles and stitching: Inspect both faces and edges of each handle, plus every attachment point. Ask about cracking, peeling edge finish, loose stitches and previous handle replacement.
• Zipper and lining: Request a video of the zipper opening and closing from end to end; check both sliders on GM. Ask for interior photographs showing the base, seams and hanging pocket, and ask directly about odors and stains.
• Paint, repairs and included items: Ask about initials, stripes, removed or overpainted personalization, recoloring, corner repairs and zipper work. Confirm the dust cover and any packaging promised by the seller. The Artois’s interior pocket is attached, so a separate pouch is not a standard accessory to expect.
• Purchase terms: Read the return deadline, final-sale exclusions and who pays return shipping. Confirm shipping, tax, any import charges, insurance and responsibility for transit damage before paying.

If a handle or zipper needs work, obtain repair advice before buying. A seller’s description of a bag as “excellent” does not tell you whether the handles have been refinished or the lining has been treated, so keep the written answers and detailed photographs with your order.

Artois vs Saint Louis, Anjou, Hardy, Neverfull and Le Pliage

Saint Louis reduces empty weight, Anjou adds a reversible leather side, and Hardy and Neverfull offer different pocket and closure arrangements. Compare the actual sizes you would carry: Artois MM, Saint Louis GM, Anjou GM and Neverfull MM can all serve as work bags despite their different size labels.

Artois vs Saint Louis

The Saint Louis is the lighter, more flexible option. Saint Louis PM weighs 280 g, compared with Artois PM’s 460 g, and it reverses and includes a removable pouch. Its open top makes frequent access easy. Artois adds a full zipper, a firmer body and leather corners. For commuting, the extra 180 g buys you a bag that closes over your belongings.

Artois vs Anjou

Anjou reverses between Goyardine and leather, so you can change the visible surface without changing bags. It also has a removable pouch. The Croc fastener joins the top without enclosing it with a zipper. For work, Anjou GM weighs 580 g and has a 19 cm handle drop; Artois MM weighs 600 g and has a 25 cm drop. The small weight difference leaves closure and shoulder clearance as the more useful reasons to choose between them. See the Saint Louis, Artois and Anjou comparison for the three tote families together.

Artois vs Hardy PM

The Hardy PM has a double-slider zipper, room for A4 files and distinctive perforated leather side panels. At 910 g empty with an 18 cm handle drop, it is heavier and sits closer beneath your arm than Artois MM. Try Hardy if you prefer its shape and sides; MM is the easier starting point when lower weight and coat clearance matter.

Artois vs Louis Vuitton Neverfull MM

The Neverfull MM in Monogram has a zipped interior pocket and a removable zipped pouch, giving small belongings more dedicated places to go. Louis Vuitton lists room for a 13-inch laptop. Its main opening closes with a hook, so it remains more open than Artois. The Monogram Neverfull MM weighs 800 g against Artois MM’s 600 g. Artois is the choice for a fully zipped main compartment; Neverfull supplies more organization without adding your own pouches.

Artois vs Longchamp Le Pliage

A Le Pliage tote weighs far less, folds flat, is easy to buy online and costs a small fraction of an Artois. It also zips closed. The Artois gives you a firmer body that stands on its own, leather corners on the base and Goyardine canvas. Choose Le Pliage for a light travel or backup tote; choose Artois when you want the bag to keep its shape over years of daily carry.

Which Artois Should You Buy?

For a first Artois, start with MM if you carry a laptop several days a week. It gives you the longest handle drop and useful room around your work supplies. PM is the better everyday purchase when your usual load is a phone, wallet, pouch and tablet. Reserve GM for trips and bulky loads you actually need to carry, then try that load on your shoulder before buying.

Sources

Dimensions, materials, weight, handle drop, carry modes and care instructions come from Goyard’s Artois product pages. Prices are the reported US boutique prices dated September 1, 2026. Base measurements and fit notes draw on owner reviews.

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